Strategy
The Art of the Bot: Copywriting for Conversational AI
C
Creative Team
Nyxzie Editor
A bot that sounds like a robot will be treated like a robot. To build trust, your bot needs a 'Brand Voice' that aligns with your company values.
Rules of Conversational Writing:
- Be Concise: People ready WhatsApp messages in seconds. Keep responses under 3 lines.
- Use "Micro-Personalization": Use the customer's name and reference their specific query immediately.
- Always Have a Next Step: Every message should end with a "Call to Action" or a friendly guiding question.
At Nyxzie, we don't just build the tech; we help you find the voice that sells.
